How To Improve Healthcare Marketing

By Jason Oshita | 1/24/17 11:00 AM

Finding a balance between professionalism and a human voice to connect with patients can be a challengeDepositphotos_24549537_l-2015.jpg at times in the healthcare industry. Aside from the usual – having a clean, consistently updated website, maintaining a social media presence, etc. – here are some helpful tips found from healthcare and business resources to help improve your organization’s marketing strategies.

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Engagement Tips For Your Healthcare Website And Employee Portal

By Jason Oshita | 11/15/16 11:00 AM

 

It’s no secret that your employee portal and your website serve two different functions, have two Depositphotos_24863797_original.jpgdifferent voices and take on two different personas. Your Intranet works to consolidate all functions within the workplace, automating processes and communications with other staff members. In short, your Intranet focuses on engagement between employees so that you can carry out the best possible work. The portal is behind-the-scenes. Your website, on the other hand, is the face of the organization. It serves to market your practice to the public. It engages patients and tries to reach out to potential new patients. Here are some tips on engagement with your healthcare website and your employee and staff Intranet.

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