With technology, culture and trends always evolving, its only makes sense that marketers need to update the way that they communicate with their audience as times change. Greystone published a 2-part article about the marketing trends they predict to see for 2017, covering areas like content, channels, customers, technology and techniques. Now that we are well into 2017, we looked back and have listed some of our favorite takeaways here – from the trends we have seen, to the ones we’ve tried to incorporate, to the great ideas we have yet to implement!Read More >
Finding a balance between professionalism and a human voice to connect with patients can be a challenge at times in the healthcare industry. Aside from the usual – having a clean, consistently updated website, maintaining a social media presence, etc. – here are some helpful tips found from healthcare and business resources to help improve your organization’s marketing strategies.Read More >
The holiday season isn’t over – we have yet to say goodbye to 2016 and ring in 2017. With that in mind, you may still plan to spice up your blogging, social media, and marketing graphics with some holiday flair. However, during such a busy season, you may not have the time to dedicate to editing photos, or the means for creating custom images in Photoshop. For your New Years events, or moving forward to the holidays and activities that 2017 holds, here are some easy, affordable tools to help you create fun, festive marketing images quickly.
*Article adapted from GoDot MediaRead More >
It’s no secret that your employee portal and your website serve two different functions, have two different voices and take on two different personas. Your Intranet works to consolidate all functions within the workplace, automating processes and communications with other staff members. In short, your Intranet focuses on engagement between employees so that you can carry out the best possible work. The portal is behind-the-scenes. Your website, on the other hand, is the face of the organization. It serves to market your practice to the public. It engages patients and tries to reach out to potential new patients. Here are some tips on engagement with your healthcare website and your employee and staff Intranet.Read More >
Content is at the epicenter of marketing efforts for your healthcare organization - it is what helps you connect with your patients and their families directly. It is important for any healthcare business to have a proper content strategy that allows them to share success stories, general information, expert opinions, case studies, and staff highlights. A successful content strategy considers the audience it’s targeting and develops clear messages to address the dynamics of their targeted group.
A post published by Hubspot cites a study by Pew Research that found almost 72% of Internet users searched for health related information in 2015. It also says that healthcare is the second-most searched for service on the Internet. This is one statistic that proves the importance of a proper content marketing strategy for your healthcare organization.Read More >
Your Intranet provides streamlined solutions for internal communications and workflow for your leadership, staff, and physicians. However, it is also extremely useful for your marketing department to relay their communication information to all departments highlighting their marketing activities, upcoming events, and sharing news and announcements. Here are some of HospialPortal.net’s most useful Intranet features for your marketing department.Read More >
In a hospital setting, every moment is crucial. With a work day packed to the brim, it's imperative to have the most efficient means of completing tasks, especially the smaller ones. Your Intranet can assist you in completing these tasks, making them simpler and quicker. The more time you save, the less stressful your day is. Read More >
Healthcare marketing can often be a challenge. Hospitals and clinics must be empathetic, sensitive and sensible in their communication and overall point of view. Healthcare organizations must be subtle with their marketing, yet send a strong message proving their facilities’ competence in administering the highest quality care.
The rise of digital marketing has created a more even playing field for all healthcare marketers, leaving medical marketing professionals with an abundance of tools to create thoughtful, effective marketing plans.
Why is brand consistency important for healthcare organizations?
Maintaining brand consistency should be a top consideration for any healthcare marketer. Due to the high level of scrutiny that often surrounds the healthcare industry, keeping the integrity of the brand can often be difficult. Providing simple, clear messages through a variety of branding and promotional efforts can change the game.Read More >
Your logo is everything. It’s your calling card, your brand, the very face of your company. Your logo is your identity. Boasting a logo over saturated with too many design details and a confusing color scheme can, believe it or not, hurt your business in the long run. So what are some of the important elements and ideas that you should consider when deciding upon the best colors for your logo design…
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The homepage of your intranet will get the most traffic on your site by far. That being the case, it is important to have a strategy for homepage usage to ensure you are taking full advantage of this valuable communication space. Working with our hospitals over the years we have developed some best practices to help that we'd like to share and discuss.