The Most Bang For Your Buck: Social Media Tools To Enhance Marketing

By Anne Sweeney | 3/28/17 11:00 AM

Social media is a prime spot that users turn to for news and information, not only from friends and family bigstock-Woman-Typing-Phone-Message-On--145573157.jpgmembers, but also with brands, companies and organizations they interact with. That said, in the healthcare sector, it’s important to utilize social media in a professional and on brand manner to communicate, engage and build trust with patients and potential patients. 

Dedicating effort to Facebook, Twitter, Linked In, Instagram, and other sites is it’s own challenge that eats up time, especially if you’re not sure what to post, what content works best for each channel, or what times are the most optimal. Many social media marketing tools and applications exist to do the heavy lifting and make these tasks easier on your marketing team. However, some offer different features than others, so it’s important to choose one that works best for you organization and company.

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4 Effective Ways of Marketing Your Healthcare Organization

By Anne Sweeney | 8/16/16 11:00 AM

Healthcare marketing can often be a challenge. Hospitals and clinics must be empathetic, sensitive and iStock_000008162684Small.jpgsensible in their communication and overall point of view. Healthcare organizations must be subtle with their marketing, yet send a strong message proving their facilities’ competence in administering the highest quality care.

The rise of digital marketing has created a more even playing field for all healthcare marketers, leaving medical marketing professionals with an abundance of tools to create thoughtful, effective marketing plans.

Why is brand consistency important for healthcare organizations?

 Maintaining brand consistency should be a top consideration for any healthcare marketer. Due to the high level of scrutiny that often surrounds the healthcare industry, keeping the integrity of the brand can often be difficult. Providing simple, clear messages through a variety of branding and promotional efforts can change the game.  

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