Engagement Tips For Your Healthcare Website And Employee Portal

By Jason Oshita | 11/15/16 11:00 AM

 

It’s no secret that your employee portal and your website serve two different functions, have two Depositphotos_24863797_original.jpgdifferent voices and take on two different personas. Your Intranet works to consolidate all functions within the workplace, automating processes and communications with other staff members. In short, your Intranet focuses on engagement between employees so that you can carry out the best possible work. The portal is behind-the-scenes. Your website, on the other hand, is the face of the organization. It serves to market your practice to the public. It engages patients and tries to reach out to potential new patients. Here are some tips on engagement with your healthcare website and your employee and staff Intranet.

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Why Content Is Important To Your Healthcare Marketing Efforts

By Jason Oshita | 9/20/16 11:00 AM

Content is at the epicenter of marketing efforts for your healthcare organization - it is what helps you depositphotos_11363097_xs.jpgconnect with your patients and their families directly. It is important for any healthcare business to have a proper content strategy that allows them to share success stories, general information, expert opinions, case studies, and staff highlights. A successful content strategy considers the audience it’s targeting and develops clear messages to address the dynamics of their targeted group.

 A post published by Hubspot cites a study by Pew Research that found almost 72% of Internet users searched for health related information in 2015. It also says that healthcare is the second-most searched for service on the Internet. This is one statistic that proves the importance of a proper content marketing strategy for your healthcare organization.

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