5 Top Healthcare Workplace Engagement Strategies Using Your Intranet

By HospitalPORTAL | 8/7/18 9:00 AM

bigstock-Engagment-word-in-d-letters-w-95373974According to a report by Gallup on the State of The American Workplace, workplace engagement costs companies between $450 billion and $550 billion every year. These statistics indicate that companies know the importance of workplace engagement, however, only 30% of workers are engaged in the majority of workplaces nationwide. Workplace engagement is a critical component of making sure your organization doesn’t experience a high turnover rate. Having to constantly replace employees can severely affect the effectiveness of your hospital as well as increasing costs allocated to training and retention. Below are 5 of the top workplace engagement strategies to ensure your healthcare workforce is fully engaged and feels valued at all times.

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5 Ways to Keep Your Employees Engaged with Your Intranet Portal

By Jason Oshita | 7/24/18 10:00 AM

hospital staff engagement

Fresh Content

One of the quickest ways to lose interest in your portal, or any website for that matter, is to have irrelevant, outdated, information published.  In an age where instant access to up-to-the-minute information is the standard, your staff expects this in all areas of life including their workplace.  If you don’t have the resources to staff a full-time Intranet content manager, there are other options that you could leverage to provide you with new content. One example is an RSS feed that can pull reliable content from industry resources to provide up-to-date news.  Additionally, another idea might be to split up content updates or content creation amongst different departments (or even multiple staff within different departments) to help deviate some of the workload of regularly publishing content.  Pending on your Intranet’s content publishing features, you might have an option to pre-schedule the publishing of certain events and announcements so your staff can work ahead on a content calendar keeping the communication more efficient and timely to.


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4 Key Tips to Simple and Effective Intranet Navigation

By HospitalPORTAL | 7/17/18 12:00 PM

Depositphotos_42812197_original-2Effective Intranet navigation is a challenge that many organizations struggle with. Although they recognize the importance of having an Intranet to create a cohesive, central hub of communication, navigating it poses entirely new challenges. It is helpful to understand the best ways for you and your staff to navigate your Intranet to enhance productivity, increase communication, and to create seamless workflows across all departments.

The Importance of Intranet Navigation

Intranet navigation describes the way in which users access content on their centralized Intranet database. Intranet navigation is also referred to as information architecture and describes the way in which staff members will access information through the various pages available on the Intranet. If employees find themselves unable to access vital information or lost when navigating their company Intranet, there’s no way that they will continue to use the system or be able to fully utilize the software to its highest capabilities. Below are four key tips to helping create a smooth navigation for your company’s Intranet.

#1 - Create an effective navigation menu

Just like navigating an external website, navigating an Intranet effectively can be facilitated by creating a well thought out top menu of the most important information that users will need time and time again for their daily routines. Limit your top level menu items to about five to seven topics so you don't overwhelm your staff with too many options that they need to recall. When there are other pages that the user needs to get to and they want to return to the main ‘homebase’, the top navigation bar will prove to be instrumental in guiding them to their next destinations. When designing your Intranet, keeping this navigation tip top of mind will make your Intranet much more user-friendly and user adoption will increase tremendously.

# 2 - Organize your drop-down menus effectively

In addition to having the main navigation bar organized with your most important content, it is also essential to make getting to the other pages of the Intranet a simple process too. This can be facilitated by organizing the drop-down menu in a descriptive and concise way.  Don't have drop down menus that are too lengthy. Use them to clean up a busy layout, but don't over crowd a drop down with too many sub-headings or this will just confuse your users. 

# 3 - Have a search or browse function

Adding a search or browse function into your Intranet navigation design allows employees to access past information and content easily. This search should be found on the top of every page for easy access and the most optimal searchability. Users should be able to search by keywords, titles, document body content, blog posts, staff directories, company newsletters, company announcements, upcoming events, new policies, and other important information by entering a few letters into a search box. Make sure your search tool has advanced filtering to help condense search results so the user can get to their search term right away. 

# 4 - Include a ‘My Account’ function

The fourth and one of the most important inclusions in your Intranet navigation strategy is to place a ‘my account’ function within the navigation. This area functions as a central hub of information where an employee can make changes to their own personal account details and information. Additionally, they can view a layout of all updates and events in one central location so they can view the most recent posts, connections made with fellow staff, recent searches, bookmarks or activities that they have made. This can be thought of as similar to any social media account where the user is able to access their main feed of information. This allows staff to take ownership of their activities making them want to continue using and accessing the Intranet as much as possible. 

There is no doubt about the importance of creating a smooth flow of navigation when designing and building an Intranet. Prior to designing and deploying your Intranet, it helps to keep these points in mind to ensure that employees and staff can access useful information and use the Intranet to its maximum potential.

At HospitalPORTAL, we provide access to an innovative Intranet platform that is cohesively designed for ease of use. Browse our website to learn more about what our software can do for your hospital or medical establishment.


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What Digital Marketing Advancement Means For CIOs And CMOs

By Anne Sweeney | 8/1/17 11:00 AM

In the past, Chief Information Officers and Chief Marketing Officers had their ownDepositphotos_10284510_xs.jpg realms – separate jobs with separate tasks.

Now, with the digital age in full force towards the future, the once clear line between these two positions seems to be blurred. Consumers are craving more personalized experiences, and with the invention of apps, SaaS, and other technology, a huge part of the marketing world has gone digital.

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The Most Bang For Your Buck: Social Media Tools To Enhance Marketing

By Anne Sweeney | 3/28/17 11:00 AM

Social media is a prime spot that users turn to for news and information, not only from friends and family bigstock-Woman-Typing-Phone-Message-On--145573157.jpgmembers, but also with brands, companies and organizations they interact with. That said, in the healthcare sector, it’s important to utilize social media in a professional and on brand manner to communicate, engage and build trust with patients and potential patients. 

Dedicating effort to Facebook, Twitter, Linked In, Instagram, and other sites is it’s own challenge that eats up time, especially if you’re not sure what to post, what content works best for each channel, or what times are the most optimal. Many social media marketing tools and applications exist to do the heavy lifting and make these tasks easier on your marketing team. However, some offer different features than others, so it’s important to choose one that works best for you organization and company.

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How Marketing Is Changing In 2017

By Jason Oshita | 3/7/17 11:00 AM

With technology, culture and trends always evolving, its only makes sense that marketers need to Depositphotos_10284510_xs.jpgupdate the way that they communicate with their audience as times change. Greystone published a 2-part article about the marketing trends they predict to see for 2017, covering areas like content, channels, customers, technology and techniques. Now that we are well into 2017, we looked back and have listed some of our favorite takeaways here – from the trends we have seen, to the ones we’ve tried to incorporate, to the great ideas we have yet to implement!

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How To Improve Healthcare Marketing

By Jason Oshita | 1/24/17 11:00 AM

Finding a balance between professionalism and a human voice to connect with patients can be a challengeDepositphotos_24549537_l-2015.jpg at times in the healthcare industry. Aside from the usual – having a clean, consistently updated website, maintaining a social media presence, etc. – here are some helpful tips found from healthcare and business resources to help improve your organization’s marketing strategies.

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How to Spice up your marketing images with these simple resources

By Giuliana LaMantia | 12/27/16 11:00 AM

The holiday season isn’t over – we have yet to say goodbye to 2016 and ring in 2017. With that in mind, editing photos.jpgyou may still plan to spice up your blogging, social media, and marketing graphics with some holiday flair. However, during such a busy season, you may not have the time to dedicate to editing photos, or the means for creating custom images in Photoshop. For your New Years events, or moving forward to the holidays and activities that 2017 holds, here are some easy, affordable tools to help you create fun, festive marketing images quickly.

 

*Article adapted from GoDot Media

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Engagement Tips For Your Healthcare Website And Employee Portal

By Jason Oshita | 11/15/16 11:00 AM

 

It’s no secret that your employee portal and your website serve two different functions, have two Depositphotos_24863797_original.jpgdifferent voices and take on two different personas. Your Intranet works to consolidate all functions within the workplace, automating processes and communications with other staff members. In short, your Intranet focuses on engagement between employees so that you can carry out the best possible work. The portal is behind-the-scenes. Your website, on the other hand, is the face of the organization. It serves to market your practice to the public. It engages patients and tries to reach out to potential new patients. Here are some tips on engagement with your healthcare website and your employee and staff Intranet.

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Why Content Is Important To Your Healthcare Marketing Efforts

By Jason Oshita | 9/20/16 11:00 AM

Content is at the epicenter of marketing efforts for your healthcare organization - it is what helps you depositphotos_11363097_xs.jpgconnect with your patients and their families directly. It is important for any healthcare business to have a proper content strategy that allows them to share success stories, general information, expert opinions, case studies, and staff highlights. A successful content strategy considers the audience it’s targeting and develops clear messages to address the dynamics of their targeted group.

 A post published by Hubspot cites a study by Pew Research that found almost 72% of Internet users searched for health related information in 2015. It also says that healthcare is the second-most searched for service on the Internet. This is one statistic that proves the importance of a proper content marketing strategy for your healthcare organization.

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