The Most Bang For Your Buck: Social Media Tools To Enhance Marketing

By Anne Sweeney | 3/28/17 11:00 AM

Social media is a prime spot that users turn to for news and information, not only from friends and family bigstock-Woman-Typing-Phone-Message-On--145573157.jpgmembers, but also with brands, companies and organizations they interact with. That said, in the healthcare sector, it’s important to utilize social media in a professional and on brand manner to communicate, engage and build trust with patients and potential patients. 

Dedicating effort to Facebook, Twitter, Linked In, Instagram, and other sites is it’s own challenge that eats up time, especially if you’re not sure what to post, what content works best for each channel, or what times are the most optimal. Many social media marketing tools and applications exist to do the heavy lifting and make these tasks easier on your marketing team. However, some offer different features than others, so it’s important to choose one that works best for you organization and company.

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How To Improve Healthcare Marketing

By Jason Oshita | 1/24/17 11:00 AM

Finding a balance between professionalism and a human voice to connect with patients can be a challengeDepositphotos_24549537_l-2015.jpg at times in the healthcare industry. Aside from the usual – having a clean, consistently updated website, maintaining a social media presence, etc. – here are some helpful tips found from healthcare and business resources to help improve your organization’s marketing strategies.

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How to Spice up your marketing images with these simple resources

By Giuliana LaMantia | 12/27/16 11:00 AM

The holiday season isn’t over – we have yet to say goodbye to 2016 and ring in 2017. With that in mind, editing photos.jpgyou may still plan to spice up your blogging, social media, and marketing graphics with some holiday flair. However, during such a busy season, you may not have the time to dedicate to editing photos, or the means for creating custom images in Photoshop. For your New Years events, or moving forward to the holidays and activities that 2017 holds, here are some easy, affordable tools to help you create fun, festive marketing images quickly.

 

*Article adapted from GoDot Media

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