Engagement Tips For Your Healthcare Website And Employee Portal

By Jason Oshita | 11/15/16 11:00 AM

 

It’s no secret that your employee portal and your website serve two different functions, have two Depositphotos_24863797_original.jpgdifferent voices and take on two different personas. Your Intranet works to consolidate all functions within the workplace, automating processes and communications with other staff members. In short, your Intranet focuses on engagement between employees so that you can carry out the best possible work. The portal is behind-the-scenes. Your website, on the other hand, is the face of the organization. It serves to market your practice to the public. It engages patients and tries to reach out to potential new patients. Here are some tips on engagement with your healthcare website and your employee and staff Intranet.

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Why Content Is Important To Your Healthcare Marketing Efforts

By Jason Oshita | 9/20/16 11:00 AM

Content is at the epicenter of marketing efforts for your healthcare organization - it is what helps you depositphotos_11363097_xs.jpgconnect with your patients and their families directly. It is important for any healthcare business to have a proper content strategy that allows them to share success stories, general information, expert opinions, case studies, and staff highlights. A successful content strategy considers the audience it’s targeting and develops clear messages to address the dynamics of their targeted group.

 A post published by Hubspot cites a study by Pew Research that found almost 72% of Internet users searched for health related information in 2015. It also says that healthcare is the second-most searched for service on the Internet. This is one statistic that proves the importance of a proper content marketing strategy for your healthcare organization.

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Branding Your Hospital Intranet: Why it Needs a Personality of its Own

By Jason Oshita | 8/9/16 11:00 AM

The hospital Intranet is your go-to source for all things happening amongst your organization. That said,Depositphotos_25940271_xs.jpg the personality of the Intranet should reflect the brand of the hospital and work culture with the information it provides, design elements and a name.

Developing your Intranet with a specific brand allows employees to better see it as an important part of the workplace, makes it more hands-on, and differentiates it from other sources of information.

Utilize these ideas to better brand your Intranet:

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5 Benefits of Publishing Hospital-Wide Content on Your Intranet

By George Ciesielski | 5/7/15 9:50 AM
With the emergence of strong Content Management Systems (CMS’s) in the healthcare & hospitalcontentmarkets a common question we are increasingly asked is what typical Hospital-Wide content do we see published on our customer’s intranet sites and WHY do we need this type of content? There are truly many answers to this but I will touch on the top 5 reasons to publish Hospital-Wide content. Read More >

Managing Internal Communication in Hospitals: EHR or Intranet (or Both)?

By Anne Sweeney | 6/2/14 2:31 PM

At HospitalPortal.net, hospitals we work with sometimes ask how internal communication features we offer vary from tools within an EHR.  Of course, the answer varies not only with which EHR, but also with which version and set of optional EHR modules a hospital may have.  However, the answer is consistently that there is little overlap between the two.  Because EHRs focus on clinical records, not much is common with the internal administrative communication that intranets are used for.

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What does a hospital intranet have to do with Meaningful Use?

By Anne Sweeney | 3/13/14 1:12 PM

Meaningful Use ProgressOne of the questions we hear often at HospitalPortal.net is "How can I use my intranet to support Meaningful Use?"  The reality is there are alot of ways a shrewd hospital can use it's intranet to advance Meaningful Use efforts.  As with other aspects of internal communications in hospitals, half the battle is having a good plan and system in place. 

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