Miracles rarely consist of only a sudden and swift turnaround. They require the fight of the patient, the undivided care of medical workers, and the support of everyone around them. At least, that’s what we’ve found to be true. Although there are many, many more, we’ve chosen to share some of these amazing stories to highlight the hard work, the fight, and the faith of all those involved.Read More >
With so many factors involved in the healthcare sector, it’s possible to lose sight of the big picture at times: helping others. Keeping ethical practices and patients safe is a main concern to organizations, the patients themselves, and their loved ones. There are many ways an Intranet can help improve patient safety. We’ve listed some of them below.Read More >
Long-term care organizations have had their fair share of critique in terms of cost and competitiveness. That said, those with loved ones in a nursing home, assisted living, etc. want to know that they are receiving the best possible care. Like any healthcare or medical establishment, keeping up-to-date on policies and procedures is major. Not only does it keep you compliant and audit ready, but it ensures your patients are receiving leading care. A policies and procedures management system can work wonders. Besides assisting with compliance, it keeps documents organized, automates workflow to make you more efficient, and integrates easily with your existing portal or system. Here are some of the highlight features of a policy manager that will be most beneficial to your long-term care organization.Read More >
CMS Hospital Star ratings have made an impact on patient satisfaction by creating transparency and giving the patients more control in making informed decisions on what is best for them.
Despite it’s intentions, controversies have swirled around the program, including the introduction of the Hospital Transparency Act to delay the updates of the program, stating the calculations for the ratings were incorrect.Read More >
Healthcare marketing can often be a challenge. Hospitals and clinics must be empathetic, sensitive and sensible in their communication and overall point of view. Healthcare organizations must be subtle with their marketing, yet send a strong message proving their facilities’ competence in administering the highest quality care.
The rise of digital marketing has created a more even playing field for all healthcare marketers, leaving medical marketing professionals with an abundance of tools to create thoughtful, effective marketing plans.
Why is brand consistency important for healthcare organizations?
Maintaining brand consistency should be a top consideration for any healthcare marketer. Due to the high level of scrutiny that often surrounds the healthcare industry, keeping the integrity of the brand can often be difficult. Providing simple, clear messages through a variety of branding and promotional efforts can change the game.Read More >