Being able to speak to, listen to, and empathize with others is important in any workplace setting. From communicating with patients, working with those across departments, or simply chatting with those in your own department, there are many things to be mindful of to ensure you are being a well-rounded communicator. Check out these tips we’ve gathered to help make you more versatile in the workplace when it comes to sharing information and getting to know others.Read More >
With so many factors involved in the healthcare sector, it’s possible to lose sight of the big picture at times: helping others. Keeping ethical practices and patients safe is a main concern to organizations, the patients themselves, and their loved ones. There are many ways an Intranet can help improve patient safety. We’ve listed some of them below.Read More >
With technology, culture and trends always evolving, its only makes sense that marketers need to update the way that they communicate with their audience as times change. Greystone published a 2-part article about the marketing trends they predict to see for 2017, covering areas like content, channels, customers, technology and techniques. Now that we are well into 2017, we looked back and have listed some of our favorite takeaways here – from the trends we have seen, to the ones we’ve tried to incorporate, to the great ideas we have yet to implement!Read More >
Healthcare marketing can often be a challenge. Hospitals and clinics must be empathetic, sensitive and sensible in their communication and overall point of view. Healthcare organizations must be subtle with their marketing, yet send a strong message proving their facilities’ competence in administering the highest quality care.
The rise of digital marketing has created a more even playing field for all healthcare marketers, leaving medical marketing professionals with an abundance of tools to create thoughtful, effective marketing plans.
Why is brand consistency important for healthcare organizations?
Maintaining brand consistency should be a top consideration for any healthcare marketer. Due to the high level of scrutiny that often surrounds the healthcare industry, keeping the integrity of the brand can often be difficult. Providing simple, clear messages through a variety of branding and promotional efforts can change the game.Read More >