Information overload—it has been the topic of a number of pieces that I have read recently and I am quite certain that only scratches the surface of what has been published on this topic of late. In our society today, we just can’t seem to get enough information, meanwhile there is so much information out there we couldn’t take it all in if we tried. We worry that we might miss something important, so too many of us sleep with our iPhones on our nightstand or miss what our kids are saying about their day at the dinner table because we are reading an email.
Social media is a prime spot that users turn to for news and information, not only from friends and family members, but also with brands, companies and organizations they interact with. That said, in the healthcare sector, it’s important to utilize social media in a professional and on brand manner to communicate, engage and build trust with patients and potential patients.
Dedicating effort to Facebook, Twitter, Linked In, Instagram, and other sites is it’s own challenge that eats up time, especially if you’re not sure what to post, what content works best for each channel, or what times are the most optimal. Many social media marketing tools and applications exist to do the heavy lifting and make these tasks easier on your marketing team. However, some offer different features than others, so it’s important to choose one that works best for you organization and company.Read More >
The holiday season isn’t over – we have yet to say goodbye to 2016 and ring in 2017. With that in mind, you may still plan to spice up your blogging, social media, and marketing graphics with some holiday flair. However, during such a busy season, you may not have the time to dedicate to editing photos, or the means for creating custom images in Photoshop. For your New Years events, or moving forward to the holidays and activities that 2017 holds, here are some easy, affordable tools to help you create fun, festive marketing images quickly.
*Article adapted from GoDot MediaRead More >
As an admitted LinkedIn junkie, I spend alot of time every day listening to what my contacts, their networks, and influencers are talking about. Social business, social media, collaboration tools, whatever name you choose seems to have hit the critical mass of general acceptance to the point that most grandmothers I know now post photos of their grandkids straight from their smartphones to Facebook.
So often when we talk to new hospitals about their goals in improving internal communication, the needs are the same—implement a single place folks can go for whatever information they’re looking for, provide real-time updates as opposed to having to distribute information, access to administrative documentation of various sorts. Of course, those are all very important basics of communication and are quite often a quantum leap forward.
In the current economic times hospitals are finding that fundraising and volunteerism have become increasingly critical in ensuring that both long term development as well as immediate needs are properly funded. This makes the foundation’s presence on the hospital’s intranet essential to employee involvement in the hospital foundation or hospital volunteer program.
Hospitals’ marketing departments often serve as the intranet’s visionary and business owner, which usually bodes well for the intranet. Marketing staff are usually tech savvy, ahead of the curve, and have an eye for graphics that will not only promote the hospital brand but also reel staff in to interact with the intranet.